Advertisements

There are many ways to sell one’s product, whether it’s through possible benefits, factual advantages, disvaluing competition, it all requires information output. Yet how much is told or even is true is unknown to us.

The ultimate aim of any advertisement is to persuade the consumer to buy the product, and to achieve this the information which is to be given has to be carefully chosen. Some are left out and yet that is acceptable, no one would talk ill of one's own product and it is also not considered lying so in this case honesty and integrity are not comprimised. For those information which is false, not only is it a crime, it also will lead to the loss of credibility of that company, so such lies are seldom used.

Thus if i was the creative director of an advertising agency and had to design an advertisement for a tobacco company, i would not comprimise honesty and integrity at all and simply through a creative means display the good points of our brand of tabacco.

(Sorry for the lack of content but there was not much to discuss about the passage)